A major goal of every internet marketer is to create something, anything that goes viral and earns them some attention. Having that happen would obviously be a tremendous boost to your business, plus it would give you tons of confidence.
It’s tough, though, to create something and make it viral. No one can say with any certainty at all what will be the next rising trend, or topic, on the web. Things change so fast online website for links, that the best word for describing what people will turn their attention to is, luck. You can increase your chances of doing something that becomes viral by using particular marketing strategies.
Keep reading and you’ll understand what we mean by this. OK, once you can get this kind of attention from people, do all you humanly can to avoid losing it. You want people to keep returning to you. If something you make goes viral, create a sequel for it. You’ll find this is extremely helpful to keep newer readers returning to your site.
And once you’ve attained that viral status, if you get lazy then you’ll be yesterday’s news. If you work hard, however, you can turn those one-time viewers into repeat visitors and buyers of your products. Going viral means that your real work is just beginning!
Throw advertising out the window with this one, though. You know people can spot that trick from a mile away. It’s an extremely rare time when you see advertising and sales copy become viral, by themselves. If you find your product becoming popular, it’s usually due to other reasons.
Avoid pushing the product, but rather share something with others about yourself. If your goal is to make something viral, then if you try to sell people will just pay no attention to you. Save your sales content for your website and your traditional marketing products and techniques.
Offer a good story. People pay more attention to a good story than they do to anything else. A random factoid will be ignored, but if it’s included in a story, then you could be viral in a matter of minutes. It’s good to make people invest something in your story and you.
And you can easily do that with a story. Advertisements and factoids can’t hold up to the power of a story. Aren’t stories that are good and interesting better able to keep people’s attention? A blurb might make you think “Wow, neat” but a good story makes you think “I need to know more!”
Making something go viral is a challenge and is not easy. The general reason is that it’s impossible to know what will catch on. Purposely creating viral content is difficult for that reason. The most you can do is create the very best work you can and try a few handy hints and tricks handed to you by experts.